Are the “doer” in your company?

Recently at an Orange County twEATup I overheard a question from Norman Nayler to Ted Nguyen: “So how did you get a stogy organization like the OCTA to embrace Social Media?” Answer: “I just did it”

For readers not in the Orange County area, OCTA stands for the Orange County Transit Authority. You wouldn’t expect the transit authority to be leaders in Social Media but with Ted’s leadership they are. Ted has brought the OCTA into blogging, twitter, facebook, tweetups and more.  The OCTA even won the top award for new media from the California Association of Public Information Officers (CAPIO).

if  Ted had waited for permission, OCTA’s social media efforts would still be waiting for committee approval. Ted didn’t wait, he just did it. Ted is OCTA’s doer. Are you your companies doer? If you are you looking around wondering why your company is not embracing Social Media then you probably are.

Being the doer, the person who gets things done without waiting for approval, does have it’s risks. You may be stepping on toes or even put your job at risk. But without the doers, the future will be stuck waiting for committee approval.